October 8, 2025

ITB China, May 2025

I attended ITB China for the first time in May 2025, and it was truly an exciting and eye-opening experience.

The event was held at the Shanghai World Expo Exhibition and Convention Center, one of the city’s most modern and impressive venues. The atmosphere was vibrant — filled with travel professionals, tourism boards, and industry players from all over the world, each showcasing their destinations and innovations.

We stayed at the JW Marriott Marquis Hotel, Shanghai, a comfortable, elegant hotel by the river. Every morning, we travelled about 20–25 minutes by van to the venue.

The weather in Shanghai in May was simply pleasant — warm during the day and cool at night, perfect for evening strolls along The Bund or exploring the Yu Garden area after a long day at the exhibition. It was quite a contrast from my previous trip in March 2024, when the cold wind made every night feel freezing and foggy.

Overall, ITB China 2025 was not only a productive trip but also a memorable one. The combination of meaningful business meetings, and beautiful weather made the experience even more rewarding.

What I ate throughout the trip

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